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19. June 2020DHL is auctioning a pair of sneakers signed by Bryan Adams in favor of projects aimed at reducing plastic waste by the organization ‘Ozeankind’. The auction starts today, June 19, 2020, and lasts for four weeks. The minimum bid is 700 euros.
(Bonn) DHL Express is auctioning a unique fashion and collector’s item starting Friday, June 19, 2020, at 10 AM. The number 69 of the limited edition ‘DHL 1 Sneaker’, which is limited to 300 pairs, has been hand-signed by Bryan Adams (‘Summer of 69’) for the 50th anniversary of the company founded in San Francisco in 1969. Now, this one-of-a-kind pair of sneakers will go to the highest bidder for a good cause.
Today, June 19, marks the beginning of the four-week auction period at United Charity under the link:
https://www.unitedcharity.de/Auktionen/DHL-1-Sneaker
The minimum bid for the pair of shoes, estimated at 2,000 euros, is set at 700 euros. The proceeds from the auction will benefit the organization Ozeankind e.V., which is dedicated to environmental protection and the reduction of plastic waste.
Making a Statement for Sustainability
DHL Express and Bryan Adams are also committed to climate protection and sustainability. “Sustainability is a key pillar of our 2025 strategy,” explains Markus Reckling, CEO of DHL Express Germany. “When making our investment decisions, environmentally friendly technologies always play a significant role. For example, we are currently modernizing our long-haul fleet to further reduce CO2 emissions,” Reckling continues. “We are pleased to support Ozeankind e.V. as the organization brings the topics of environment and plastic waste closer to children through innovative educational projects. Innovative ideas and forward-thinking approaches have also characterized DHL Express since 1969.”
In the past anniversary year, DHL Express launched the ‘DHL 1 Sneaker’ in collaboration with mybudapester.com, the retailer for designer brands. This limited yellow-red branded shoe was designed by sneaker icon Hikmet Sugoer based on his cult model ‘Sonra Proto’. The toe cap is made from recycled DHL Express shipping bags. The tag with the shoe’s numbering, called ‘Tag’, was made from the metal of a decommissioned DHL Express cargo plane.
DHL as a Partner of the Lifestyle Industry
“The creative collaboration was a complete success and has positioned us even stronger in the sneaker scene,” summarizes Matthias Nebus, co-founder of mybudapester.com. “The reliable online shop with our shipping partner DHL Express has also significantly contributed to our success. We are pleased that the company is finalizing our sneaker collaboration with such a highlight in favor of environmental protection.”
As a leading logistics partner for the fashion, jewelry, and lifestyle industries, DHL has decades of experience and expertise in fashion logistics. The company offers its customers extensive and tailored logistics solutions, including a variety of e-commerce services, delivery to boutiques and shopping centers, or comprehensive warehousing and value-added services in specialized fashion distribution centers. DHL’s offerings are aimed not only at large fashion houses and established designers but also at emerging talents.
Photo: © DHL
