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Miebach Consulting GmbH found in a study that companies are increasingly engaging in initiatives for greater sustainability. Although the COVID-19 pandemic has pushed many future topics and plans into the background, the study results indicate that a successful shift towards sustainability can be achieved if consumers first change their mindset and translate this new way of thinking into actions and demand.
(Frankfurt am Main) – Nevertheless, companies should not rest on their laurels, according to Thorsten Gensmer, Director, Miebach Consulting GmbH: “Those who think ahead now and lay the foundation for sustainable business operations can greatly benefit from the newly developing market. Collective actions with a complete cradle-to-cradle approach are necessary for larger climate protection goals in the supply chain. The high level of planned initiatives shows that this can already pay off!”
These results come from the current sustainability study by Miebach Consulting. The international supply chain consultancy examined in mid-2020 what strategies and measures companies are taking to make supply chains sustainable – and to what extent sustainability and business goals can be aligned.
277 companies participated in the globally conducted online study, including an unusually high proportion of executives (18%), which underscores the importance and strategic significance of the topic.
The Motivation for Sustainability is Linked to Efficiency Considerations and Cost Reductions
A large majority of respondents indicate an improvement in efficiency with an average of 14%, or a cost reduction with an average of 15% as motivation for the recently conducted and next planned initiatives. Topics such as CO2 reduction (7%) and green packaging or the reduction of plastic in general (7%) follow. Sustainable measures based on ecological or social motivation, such as employee health and safety (1%) or environmental protection (1%), are rather rare.
Sustainability in Supply Chain Management is Gaining Importance
The surveyed companies have currently implemented an average of 16 sustainability initiatives within their organization. However, for the future, the surveyed companies plan to nearly double their already implemented sustainable initiatives within the next few years (+97%). This suggests that sustainability will gain importance in supply chain management.
A High Resource Investment and Complexity Deter
In general, sustainable initiatives are seen as less attractive when they require a high resource investment, such as the establishment of reverse logistics, which is rated at only 4.2 out of 10 points. Even inherently complex topics, such as network planning rated at 4.6, are perceived as less important. Therefore, resource-saving and relatively simple measures are usually preferred.
The complete result report of the Miebach study “Sustainable Supply Chain Management” is available free of charge and can be requested at the following link: https://www.miebach.com/de/insights/veroeffentlichungen/?publication=947&country=DE
Image: © Miebach Consulting GmbH
