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7. January 2021The logistics service provider Albert Craiss & Co. KG renames its German and Hungarian branches to Craiss Generation Logistics GmbH & Co. KG. The
name change embodies the strategic reorientation and heralds the 90th anniversary of the company.
(Mühlacker DE / Jászkisér HUN) In line with the start of the anniversary year, Albert Craiss GmbH & Co. KG has changed its company name: With the new name Craiss Generation Logistics GmbH & Co. KG, the Swabian company is taking another step in its redefinition. Five years ago, the German medium-sized company embarked on a new strategic direction, which has since been communicated externally through a new logo and the claim “CRAISS Generation Logistics”. The Hungarian subsidiary will also henceforth operate under Craiss Generation Logistics Kft.
From beverage trade to international logistics service provider
“In its 90 years, our family business has evolved from a former beverage bottling operation and beverage trade through coal and heating oil trade to an internationally active transport manager and logistics service provider from generation to generation,” says Michael Craiss, Managing Director of Craiss Generation Logistics GmbH & Co. KG.
For Craiss’s business partners, there will be no changes resulting from the renaming. Contact persons and their contact details will remain unchanged.
Photo: © Craiss
