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18. January 2021Swapfiets is the leading membership service for micromobility (cargo solutions are also available) and has become known for its legendary blue front tires as a bicycle subscription that offers everyone their own ‘always functioning bike’. Repairs are included in the monthly fee. Together with Team Jumbo-Visma, the most successful professional cycling team in the world, Swapfiets aims to promote cycling across age groups and performance levels.
(Amsterdam) Already today, in many European major cities, the white Swapfiets service cars with bicycles on the roof rack are a familiar sight. These service cars were indeed inspired by road races, where immediate service for cyclists is crucial.
Both Team Jumbo-Visma and Swapfiets focus on the highest quality and performance in their respective fields. Together, the teams will promote cycling throughout Europe and beyond. Starting January 18, 2021, the two innovative Dutch brands will launch a 3-year partnership.
Support for the Team Jumbo-Visma Academy
As part of the overall partnership, Swapfiets will support the Team Jumbo-Visma Academy in its grassroots activities with professional Swapfiets racing bikes, enabling young people to start their careers in cycling. Furthermore, the athletes of Team Jumbo-Visma and all employees can always rely on using a fully functioning bike from Swapfiets.
“Team Jumbo-Visma and Swapfiets share a commitment to cycling and the belief that bicycles are the best means of getting around in cities. Cycling is the healthiest, most sustainable, and environmentally friendly mode of transport for everyone,” says Richard Burger, one of the three co-founders of Swapfiets.
Both Partners Fit Together
Richard Plugge, director of Team Jumbo-Visma, explains: “Swapfiets is an innovative market leader in urban cycling. Our team is innovative in terms of our working methods, which is why we fit well with Swapfiets, and you will see that in the peloton. We both believe that the more people cycle, the better it is for everyone’s health and for the cities we live in. Together, we will help people cycle more, both as a sport and in everyday life. We hope that our next top athlete will one day have started their career on a Swapfiets racing bike.”
About Swapfiets
Swapfiets is the world’s first ‘bicycle as a service’ company. Founded in 2014 in the Netherlands, the scale-up quickly developed into one of the leading micromobility providers in Europe with over 220,000 members in the Netherlands, Germany, Belgium, Denmark, France, and Italy as of September 2020. The concept of Swapfiets is simple: for a monthly fee, Swapfiets members receive a fully functional bicycle or electric vehicle for their personal use. If necessary, a repair service is available at no additional cost within 48 hours to repair the bicycle or directly exchange it for a refurbished, roadworthy model.
In Germany, Swapfiets launched in 2018 and now mobilizes over 60,000 members in Aachen, Berlin, Bonn, Braunschweig, Bremen, Darmstadt, Dresden, Düsseldorf, Frankfurt am Main, Freiburg, Göttingen, Halle (Saale), Hamburg, Hannover, Heidelberg, Karlsruhe, Kiel, Cologne, Leipzig, Lübeck, Mainz, Mannheim, Munich, Münster, Offenbach, Oldenburg, Osnabrück, Potsdam, Stuttgart, and Wiesbaden.
Photo: © Swapfiets
