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Jul 1, 2021 at 4:21 PMWith the merger between TRATON Group and Navistar planned for July 1, 2021, important aspects of the Global Champion Strategy established in 2015 are being implemented. The future direction aims to close white spots on TRATON’s map, particularly in China. The new strategy places additional emphasis on sustainability, new business models, and value-adding partnerships
(Munich) The TRATON GROUP aims to complete the merger with the American commercial vehicle manufacturer Navistar on July 1, 2021. This brings them closer to the finish line of their Global Champion Strategy, with a stronger focus on the Chinese market in the future. TRATON CEO Matthias Gründler announced this at the virtual annual general meeting of TRATON SE. Gründler emphasized that creating value will be an even more important element. “This includes making our brands even stronger. Each brand knows its clear return target. It is also about closing the relevant white spots on our world map in Asia. Keyword: China,” said Gründler at the Bus Forum in Munich. China is the largest commercial vehicle market in the world. Four out of ten trucks sold worldwide over six tons go to customers there. “We are currently analyzing how we can best leverage the potential of our brands in China on our own,” said the TRATON CEO, adding: “Chinese fleet customers are increasingly relying on higher-quality vehicles. The demand for efficiency and safety is rising. We want to meet this demand.”
Rugao Plant Plays Important Role
An important role in expanding the China business will be played by the plant in Rugao, 150 kilometers northwest of Shanghai, which the TRATON brand Scania is currently building. Research and development are also to take place on-site, and a new technology hub for digitalization is to be established. Series production is set to start next year. Scania will thus be the first Western truck manufacturer to produce 100 percent independently in China. “I am convinced: With this step into the Chinese market, a successful future awaits the TRATON GROUP and its brands in the largest market,” said Gründler. With the future strategy, TRATON also aims to broaden its business base and explore new fields. The company wants to shape transport beyond iron and steel even more strongly with its brands. “We want to create new business models and value-adding partnerships. We are expanding our view of logistics and digitalization,” said Gründler.
Last Conventional Drive Developed
The brands of the TRATON GROUP benefit from the use of technology developed within the group. A particular focus is on the joint 13-liter engine (CBE), which will initially be installed by Scania in Europe and then rolled out to other brands and markets. By 2025, the CBE is expected to be in every second heavy truck of the TRATON brands. It serves as a bridge to the future for the TRATON GROUP, which will be clearly shaped by battery-electric commercial vehicles. “The CBE is the last conventional drive that the TRATON family and its brands will develop,” said Gründler. An important element of the future direction of the TRATON GROUP is also to always balance the needs of people, ecology, and economy, thereby achieving a triad of People, Planet, and Performance. TRATON aims to become an even more responsible company, characterized by a conscientious, sustainable view of people, employees, customers, and suppliers. This includes a corporate culture that emphasizes pluralism and inclusion. Pluralism goes beyond the common notion of diversity. TRATON wants to promote not only diversity in terms of origin and gender but also consciously bring together people with different experiences, education, and personalities.
Sales and Order Intake Strong in Second Quarter 2021
After a very good first quarter of 2021, the second quarter is also progressing successfully despite strained supply chains. According to preliminary figures, sales in the second quarter were better than in the first quarter, in which the TRATON GROUP sold more than 60,000 commercial vehicles. Order intake also continued to rise in the second quarter, surpassing the previous record of 81,700 orders from the previous quarter. The operational business continues to develop very positively. Following the successful merger with Navistar, the TRATON GROUP will also keep a close eye on strengthening its capital structure.
Photo: © TRATON
