E-Mobility Specialist Quantron with “Empower the Future”

The Quantron AG is forging new paths to emphasize its forward-looking pioneering role in the field of zero-emission commercial vehicles. On its way to becoming an OEM, the E-Mobility pioneer is undergoing a comprehensive rebranding. With the new slogan “Empower the Future” as a guiding principle, QUANTRON underscores its ambitions.

(Gersthofen) To highlight QUANTRON’s development into an OEM, Quantron is implementing an evolutionary rebranding with an updated corporate identity and bold design. Part of the new corporate DNA are specially designed signature elements such as a new QUANTRON logo, a new QUANTRON lettering, and the “Absolute Zero Blue” color code. This also emphasizes the focus on hydrogen (H2) technologies and vehicles in 2022, strengthened by the strategic partnership with Ballard Power (Canada).

The zero-emission specialists emphasize their brand positioning as pioneers in the field of e-mobility and hydrogen mobility systems also through their brand new slogan “Empower the Future.” This represents the core attributes of the company: “Reliable – Energetic – Brave” and QUANTRON’s goal to create a more sustainable future through reliable zero-emission mobility solutions. To achieve this, the company relies on proven and safe technologies as a basis for innovative and transformative mobility.

The CEO of Quantron AG, Andreas Haller, explains: “The values ‘Reliable – Energetic – Brave’ have accompanied us for 140 years. We continue to build on these attributes by contributing to sustainable decarbonization in goods and passenger transport with our emission-free mobility solutions.”

Support from Italian Star Designer Fabio Filippini

Michael Perschke, CEO, adds: “We are building the QUANTRON brand into a synonym for zero-emission transportation solutions worldwide – whether through our refitment expertise, which we will further develop as ‘QUANTRON Inside’, or our own products, which we can implement faster and more cost-effectively through an active platform-sharing strategy than some of our competitors.”

The rebranding was created under the motto QUANTRON VISION 2025 with the help of the expertise of Italian star designer Fabio Filippini and the team from MORMEDI, the leading global agency for design strategy and product innovation, alongside the design and strategy team of QUANTRON.

Independent Vehicle Design

To create the next level of the QUANTRON future, the dedicated group of experts is developing an independent vehicle design for its complete global vehicle program.

Photos: © QUANTRON