The Digital Revolution in Transport Management
12. September 2022
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From now on, Med-X-Press, the pharmaceutical logistics specialist from Goslar, will publish a blog post twice a month. The new blog is designed as an “authentic diary” that must meet the self-imposed criteria of being “relevant, informative, lively, and human.”
(Goslar) The content aims to provide exciting insights into the complex processes of pharmaceutical logistics, the handling of narcotics (BtM), or the service offerings in manufacturing. The virtual opening of doors, which can only be unlocked by authorized employees in everyday work, is intended to focus on the highly regulated processes and, above all, on the people involved. The blog allows Med-X-Press to take a look behind the scenes, fulfilling two content aspects: it illustrates the work of highly qualified teams and addresses industry-specific and cross-industry topics. This ranges from digitalization to sustainability to discussions about modern management methods.
Pharmaceutical logistics is a B2B business of high importance for supply security in healthcare. The goal of the new blog is to make the significance of the industry more present and transparent. The individual business areas of Med-X-Press serve as a blueprint and aim to make the tasks of logistics in the healthcare sector accessible and understandable to a broader audience.
With the launch of the blog, Med-X-Press is taking a new path in communication. “We want and need to be more present, visible, and communicative,” explains Natascha de Raad, who is responsible for sales and marketing in the management team. She and Managing Director Lars Dörhage will personally write the blog posts – an indication of the importance of this channel. The blog will be published on the 10th and 25th of each month on the company’s website and shared on social media with a teaser text. The first post traces the history of its creation with numerous internal discussions and provides a preview of exciting topics from the pharmaceutical logistics scene.
Photo: © Med-X-Press GmbH
