Powerfleet recommends proactive driving training

Powerfleet, a global provider of Software-as-a-Service (SaaS) solutions, is committed to proactive driver training in intralogistics. The labor market in the logistics sector is under pressure. Attracting and retaining drivers and logistics employees has become a central challenge for companies. However, this also presents an opportunity: with innovative safety programs, employers can not only minimize risks but also enhance the motivation and loyalty of their employees.

(Bremen) Powerfleet emphasizes that the health and safety of the workforce should be the top priority – after all, a single forklift accident can cost over $180,000.

The shortage of skilled workers is hitting the industry particularly hard: experienced professional drivers and forklift operators are leaving, and young, inexperienced drivers are taking their place, who may make more mistakes due to a lack of routine. The numbers speak for themselves: in 2022, according to the Bertelsmann Foundation, 253,487 positions in logistics remained unfilled. This demographic shift highlights the importance of targeted training and coaching to ensure safety and efficiency in the warehouse.

Traditional driver coaching: too late, too reactive
In many companies, driver coaching typically occurs only after an incident. However, this approach often comes too late. Companies only point out risky behaviors to their drivers after the fact, rather than at the moment it matters. By that time, the damage is already done. Accidents often have far-reaching consequences: in addition to serious injuries and financial burdens from legal disputes or higher insurance premiums, they can also significantly undermine employee trust and motivation. Drivers and warehouse staff often feel exposed when risky behavior is identified but not addressed immediately – a situation that diminishes their satisfaction and weakens their bond to the company. To prevent job changes, a paradigm shift towards preventive solutions is urgently needed.

AI-supported prevention: Better safe than sorry

Many companies are therefore looking for a way to proactively train drivers in real-time using technology to improve safety, increase driver motivation, and enhance employee retention in the long term. Moreover, the use of artificial intelligence (AI)-based technology in telematics solutions like those from Powerfleet demonstrates how effective this can be through its preventive approach to proactive coaching. In practice, AI technology provides hints and warnings. It enhances the driving experience in the cabin and helps drivers develop safe habits in critical moments – in real-time and before an incident occurs.

Some benefits for companies, but especially for employees

Avoiding accidents: The preventive AI technology automatically detects risky driving behaviors, such as using a smartphone while driving or not fastening the seatbelt at the start of a trip. Through warning signals, the technology supports the respective driver in real-time to improve their behavior while handling their vehicle and to prevent accidents.

Encouraging self-correction: Acoustic and visual cues warn drivers and warehouse staff so they can proactively and in real-time correct risky behaviors – before an incident occurs and their fleet manager is informed of the misconduct. This not only reduces the stress level caused by the fear of reprimands and warnings but also secures their job in the long term.
Creating motivation and incentives: Drivers can directly access safety information in their vehicles. This allows for an encouraging comparison among colleagues. Positive behavior on the roads and in the warehouse can be promoted through an incentive system. When companies reward safe driving behavior and acknowledge positive progress, fleet managers can recognize the performance of drivers and warehouse staff, enhancing the learning effect. This ultimately strengthens employee engagement and their bond to the employer.

Proactive driving training: A win for all

In light of the shortage of skilled workers and the increasing macroeconomic challenges in the logistics sector, a proactive approach is crucial. Companies that invest in the right safety technology not only create a safer working environment but also promote the long-term retention of their employees. Proactive coaching offers a win-win situation: fewer accidents, more motivation, and stronger employee retention.

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