Lufthansa Cargo Optimizes Digital Platform eBooking

Lufthansa Cargo has fundamentally revamped its digital offering, making it more intuitive, thoughtful, and requiring fewer clicks. Thanks to the optimized ‘eBooking’ interface, including a shortened booking process for standard shipments, customers can now book their General Cargo shipments in about half the time it previously took. With the new storage function for previous search queries, the booking process can even be reduced to 30 seconds.

(Frankfurt) Customers also benefit from a clear presentation of routing options and other practical features, such as the display of relevant station information. The integration of additional services, such as a CO2 compensation, is already in planning.

The shipment tracking ‘eTracking’ has also been revised and is expected to be available from the end of August: With a newly designed interface, customers can track the path of their cargo shipment more clearly and easily. Additionally, the option for proactive email notifications along the transport chain and in case of deviations from the original transport plan provides greater transparency.

This new online experience was created in close collaboration with customers of the cargo airline. Their feedback was specifically integrated into the optimization of the booking steps and also forms the basis for future developments. “Our new booking process meets exactly what our customers have wished for: fewer clicks, a clear overview, shorter processes, and faster communication. It makes bookings not only easier but significantly more effective. And we won’t stop: We continue to invest in innovation and specifically focus on AI to accelerate processes, increase transparency, and improve service. This way, our customers are at the center – today and in the future,” says Marcel Kling, Head of Digital Sales at Lufthansa Cargo.

Pioneering Role in Air Freight Digitization

Lufthansa Cargo emphasizes its pioneering role in the digitization of air freight with these innovations. Since this spring, customers have also been able to book hazardous goods shipments digitally. Additionally, the company developed an AI solution in May that processes booking inquiries via email faster and more securely. Numerous other innovations are already in implementation to continuously improve the customer experience.

Photo: © Lufthansa Cargo