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13. September 2020TruckScout24, the leading online marketplace and B2B specialist for used commercial vehicles, presents itself in a new corporate design in highlighter style. The new design aims to provide more clarity. With a green digital highlighter, everything important is highlighted for the user, simplifying navigation.
(Essen) With green highlights, a new font, and a fresh visual language, TruckScout24 bids farewell to the orange-blue color combination known for the Scout24 group and will now focus on modern language and image elements. The new brand design ensures more clarity, clear structures, and provides orientation for sellers and buyers. What has long been proven on paper is now also being implemented digitally. The bright green highlighter marks, underlines, and highlights everything important for the user, guiding them even faster and easier to their destination.
Innovative, Targeted, and Focused
The previous TruckScout24 logo and the former Scout24 design originated over 20 years ago. In the meantime, TruckScout24 has evolved from a pure classifieds market to a digital service provider for dealers and sellers.
“With a focus on commercial vehicles, we can invest more targetedly and thus offer our customers an even better service and more demand through our IT development and marketing,” explains TruckScout24 Managing Director Boris Danne. “Both the supply and demand via TruckScout24 are very international. About 50% of TruckScout24 users are international buyers. This is essential for commercial vehicle dealers, as used commercial vehicles and machinery are often sold across borders.”
40% More Demand for Commercial Vehicle Dealers
In May 2020, TruckScout24 launched a completely newly developed website. Demand for commercial vehicle dealers increased by 40 percent within a year, and the page loading time improved by an average of 0.7 seconds. Users of mobile devices spend 30 percent longer on the platform, and international visibility, including in Poland, the Czech Republic, and Hungary, has been further enhanced.
With optimized technology, contemporary design, and new features of the website, TruckScout24 continues this positive development.
Graphic: © Truckscout24
www.truckscout24.com
