Data Expert Kenza Ait Si Abbou Joins Fiege’s Board

The Fiege Group is strengthening its board. AI and data expert Kenza Ait Si Abbou will take on responsibility for Digital Services, IT, and Data Driven Company at the Greven logistics service provider.

(Greven) AI and data expertise for the Fiege Group: Kenza Ait Si Abbou will join the board of the Greven logistics service provider on September 1. The mother of two, who most recently served as Director Client Engineering at IBM, will be responsible for the business unit Digital Services, the IT department, and the topic of Data Driven Company in her new role at Fiege. Kenza Ait Si Abbou is the sixth board member of the family-owned company, alongside Peter Scherbel, Alfred Messink, Martin Rademaker, and the two Co-CEOs Jens Fiege and Felix Fiege, which is celebrating its 150th anniversary this year.

“I am very excited to have the opportunity to advance Fiege’s digital transformation and to make the company fit for the future and the next generation together with the entire team,” explains the 42-year-old. “As an engineer and AI expert, it is incredibly exciting for me to make logistics even smarter and more sustainable using AI technologies.”

Jens Fiege says: “We are very pleased that we were able to inspire and win Kenza for our team. With her expertise and wealth of experience, she will help us significantly to make our business models even more digital and thus achieve sustainable competitive advantages.” And Felix Fiege adds: “Topics such as technology, data science, artificial intelligence, digital business models, and robotics are extremely important to us. That is why we decided to expand the board with a new member focused on these areas – and we are convinced that we have found the perfect fit for this position in Kenza.”

“Thought Leader of Transformation”

Kenza Ait Si Abbou grew up in Morocco and studied electrical engineering in Spain and Germany. She then worked for over ten years at Deutsche Telekom, including as a Senior Manager for Robotics & AI. Kenza Ait Si Abbou speaks several languages and has received numerous awards. In 2020, she was named to the “Top 40 under 40” list by the business magazine Capital. Handelsblatt named her the “Thought Leader of Transformation” in 2021. She is also a Spiegel bestselling author and has published three books on artificial intelligence to date.

Photo: © FIEGE